Backlink Analysis: Find Thousands of Link Building Opportunities

April 16, 2018 by 29 Comments


In this video, Sam Oh gives an in-depth backlink analysis tutorial to uncover thousands of link building opportunities using Ahrefs’ Site Explorer Tool.

More specifically, you’ll learn:

– how to analyze and compare competitors’ websites.
– how to compare two competing websites to see who’s more efficient with link acquisition.
– reverse engineer the link building strategies your competitors are using.
– how to find HOT content topics that attract backlinks in your industry.
– an extremely effective link building tactic that will save you hours of your time.

Using these different backlink research techniques and strategies will help you extract thousands of potential prospects that you can then reach out to in your next link building campaign.

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This video is the second in a 3 part series. You can watch the rest of videos here:

Part #1: How to Do a Basic Backlink Analysis on Your Competitors

Part #3: Link Building Strategies on Steroids: How to Get Links FAST!


0:32 Analyze website’s backlink profiles
3:02 Compare competing websites and see how they get links
4:43 Reverse-engineer link building strategies your competitors are using
7:36 Find competitors’ pages that acquired the most links
9:08 Check the most important data for competitors’ backlinks
11:00 Use filters to narrow down your results
12:04 Implement the resource page link building hack

Try Ahrefs’ Site Explorer ►

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29 Replies to “Backlink Analysis: Find Thousands of Link Building Opportunities”

  1. Brendan Hufford says:

    Still my favorite SEO tool. And not just because the tool is great, but because you also make me so much better at my career. Smart strategy for every single SAAS company out there.

    1. Ahrefs says:

      Thanks, Brendan! Love hearing that our tools and content are helping people like you excel in SEO. All the best.

    2. Connect PRO says:

      I have a new website but when I search for it on Google I can’t see it
      However, when I click on seo on Google I was ask to pay, please help me. I’m

  2. Stephanie Manley says:

    Every time I watch one of this videos, I am constantly stopping it, and taking notes. Love this.

    1. Ahrefs says:

      That’s a good thing, Stephanie 😀 Hope you’re able to put the strategies into action!

  3. Hindustan Biography says:

    After seeing the backlink how can we ourselves do backlink?

    1. Ahrefs says:

      You should watch the full series on link building and try out some of the tactics and strategies mentioned there. (third video)

  4. AGY Innovative Marketing says:

    When is part three coming?



    1. Ahrefs says:

      Thanks! Glad you enjoyed our video 🙂

  6. Bryan Bloom says:

    Wow the SERPs for SEO sure have changed!!! Wikipedia is first now

    1. Ahrefs says:

      Interesting! This does go to show you that SERPs do change, which means that search intent can change just as easily 🙂

  7. Lai Leo says:

    thanks for good work, so pumped and always looking forward to watching more

    1. Ahrefs says:

      Your positive feedback is greatly appreciated! Thank you!

  8. Ana Helena Bittencourt says:


    1. Ahrefs says:

      Thank you, Ana 🙂

  9. Dave Nilsson says:


    1. Ahrefs says:


  10. Roberto Pérez says:

    How can I find patterns, I don’t understand?

    1. Ahrefs says:

      What do you mean?
      – SQ

    2. Roberto Pérez says:

      @Ahrefs How to find the link velocity from the competitors?

  11. Sanjay says:

    Does Scholarship Link Building work in 2020? If it does how do I make it.

    1. Ahrefs says:

      We don’t do scholarship link building so it’s difficult to answer this question.
      – SQ

  12. JP Martinez Mendoza says:

    I’m taking on a marketing project at a trucking company with no marketing degree and I’m finding your videos very helpful and informative.

  13. Adwait Yoga Meditation School says:


  14. Mounika potti says:

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  15. Aneeq Aish says:

    If we have a new website and we have just published our first should we start link building from very first day?? We can’t buy guest post so should we also start publishing our link on self added back links like forum submission , page submission, profile submission etc?

    1. Ahrefs says:

      We have a video on getting your first few backlinks:
      – SQ