Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed)

September 26, 2018 by 24 Comments

Sem &Amp;Amp; Seo Broken Link Building In Action (Strategies, Outreach Emails And Stats Revealed)

In this link building tutorial, you’ll see the exact strategies and conversion rates from a real broken link building campaign, step by step. Hint: sky high conversion rates.
Try Ahrefs’ Broken Link Checker ►

If you’re new to SEO, then you may have struggled to get backlinks to your website. A lot of blogs write about theories and principles, but few show detailed stats and areas for improvement.

What works for someone may not work for the next person.

Rather than covering a series of link building tips, this video will walk you through a step-by-step tutorial on how Sam Oh was able to build high quality backlinks through broken link building.

You’ll see the thought process behind a real live link building campaign and tests that were run. And the results?

A #1 organic Google ranking for his target keyword.

Here’s a breakdown of the tutorial:

1. How to find dead pages that still have backlinks pointing at them.
2. How to recreate a page to enhance the probability of link acquisition.
3. Step-by-step process to qualify link prospects.
4. Outreach emails that worked (and didn’t work).
5. Two tips that more than doubled Sam’s link acquisition rate.
6. How you can scale link building using the broken link building technique.

Additional Resources:
Link building template used in the video ►
Link building using Ahrefs ►


0:57 What is broken link building?
1:11 Find a dead page that has links
2:57 Check if a broken page is a good fit (qualify prospects)
5:32 Send outreach emails to the prospects
9:50 Two things that doubled Sam’s outreach conversions

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24 Replies to “Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed)”

  1. Marketing Hunts says:

    Great video! But I had a question. Any way to use a keyword to find missing domain pages, instead of using compete domains?

  2. Marcos Antonio Ventura Torres says:

    Man… light-years ahead of me… I would have sounded so much like the robot…

    1. Ahrefs says:

      Hope it helped improve your outreach emails! 👍
      – SQ

  3. ojvdosagjodjga says:

    Legend Sam thank you.

  4. Martin Richta says:

    Very good tactics. But will it work for ecommerce? If I find backlinks to a broken page of my competition eshop, it is almost certain that it has a replacement on its website. Typically this will be the product page. I think the fix in the end will be just a change of competition. No change to my page.

    So I guess I have to look for blogs from my business, not competitive e-shops.

    1. Ahrefs says:

      I wouldn’t bother trying broken link building for product pages. In my opinion, there isn’t really any value the site owner is getting by switching the dead link to yours (ie. they haven’t tried your product and as a result, they wouldn’t recommend it organically). Highly recommend looking through our link building playlist.

  5. Filip Poutintsev says:

    I’d really like to understand the motives of webmaster that don’t replace broken links with new ones.

    1. It’s bad for user experience to have a broken link on the site.
    2. Even linking to not so good article is better than broken (or no link), especially when the context requires a link.

    You said in one of your videos that simply finding a broken link is not enough to ask to link back to you. I would disagree with that.

    3. If a website has broken links, it’s obvious that the owner does not use any tools to find them, and thus is unaware of them. For such non-tech person it’s a great help if someone shows the broken link for free. Because otherwise they would have to pay for that.
    4. I think it’s extremely rude for the blog owner to start asking favours, from the person who helped them for free. If they start doing that you can just send them your own invoice: $99 for ahrefs + salary for your time. Maybe then they will understand that it’s not that easy to find a broken link.

    I think the ones who do nothing (don’t even delete the link) are simply dumbasses.
    The ones that “need more value form you” are simply greedy.
    Seriously if someone on the parking lot would tell you that you have a broken tire and would offer replacement tire for free, would you ask them to “provide more value”!?
    Just because you interact online, it doesn’t mean that you allowed be rude. If one wants to lose faith in humanity, I would advise him to try reaching out to build broken links.

    It also extremely annoys me, that these same people originally linked to a website, in most cases without asking anything in return, but now, when that link became broken, they suddenly want to make an extra benefit from linking. Where’s the logic?

    What do you think?

    1. Ahrefs says:

      It’s what happens when SEOs start spamming webmasters because of broken links. You may be one of the nicest guys in SEO, but webmasters don’t just deal with you. There are probably hundreds of SEOs spamming webmasters each day with broken link requests and who have less than ideal motives.

      Eventually, webmasters either get annoyed and ignore these emails, or they realise the power of a link and are incentivised to “make money” off them.
      – SQ

    2. Filip Poutintsev says:

      ​@Ahrefs That’s the other thing I don’t understand. If you don’t want to get broken link replacement spam, fix the damn link! It can’t be so hard. And it’s such an ultimate solution to the problem, that I wonder why they still haven’t figured that out.
      Top website have thousands of broken links, and they do nothing about it. They should do it at least for the user experience. I honestly think that webmasters should be spammed for as long until they get their lazy ass of the couch and remove the broken link.

    3. P says:

      @Filip Poutintsev Hey just to let u know…I totally agree with you! It seems whenever people see someone needs them, they try to extract benefit out of it, even f it costs them nothing in the first place….! Do majority ppl we mail for broken link respond in this manner? That wud be quite uninspiring…

  6. ateKna says:

    Wow this is the best video Ive ever seen on this topic. Thank you so much.

  7. P says:

    Awesome tutorial!

  8. Shoaib Ahmad says:

    Hi, I couldn’t undertsand a word of what you wre saying. Thanx

    1. Ahrefs says:

      If you’re having difficulty understanding, you can try lowering the speed and turning on captions (both are options available on YouTube.) Hope that helps!
      – SQ

  9. Manal Elaimani says:

    Where do I find or how do I create my own clean sheet of backlink prospects? Please

  10. JO Digital Marketing says:

    Thanks Sam for great info : )

  11. Anas Ali says:

    Maaan. Your SEO link building videos are literally awesome. Your videos made me buy Ahref 😂. Anyways, thanks again and keep up the good work.

    1. Ahrefs says:

      Happy to hear that!

  12. Marcel Gabor says:

    Wow, you are mind-blowing! The stuff that you are teaching is more worth as every course for thousands of dollars (or euros in my case 😉

  13. Mark Jennings says:

    Great tutorial with lots of actionable info, thanks

  14. onyx reen says:

    Hey Sam, is there a way to have a dynamic merge tag for a screenshot in the email?

  15. Tim Meyer says:

    Great insights, this helps a lot!
    Still a problem: I have a content piece ready to be sent, so I’m looking for broken links that fit the specific topic. Any possibility to filter for a Keyword?

    1. Ahrefs says:

      Search for your keyword in Content Explorer 🙂
      – SQ