Content Marketing For Beginners: Complete Guide

June 30, 2021 by 20 Comments

Sem &Amp;Amp; Seo Content Marketing For Beginners: Complete Guide

In this video, you’ll learn how to do content marketing and some tips to help you get started (even if you’re a beginner).

Additional Content Marketing Resources

Keyword Research Tutorial: From Start to Finish ►

How to Do Keyword Research for a NEW Website (Full Tutorial) ►

Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs ►

SEO Course for Beginners (by Ahrefs) ►

Complete SEO Course for Beginners: Learn to Rank #1 in Google ►

YouTube SEO: How to Rank Your Videos #1 ►

How to Get More YouTube Subscribers ►

YouTube SEO / Video Marketing ►
Content marketing is the process of creating and distributing content to attract and retain customers.

You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job is to lead people towards a profitable action.

If you’ve never really bought this whole idea of “content that sells,” this concept might not make a whole lot of sense or just sound cliche.

But if you think about why and how you made your last purchase that wasn’t a necessity like groceries, or clothes, content was probably involved. You probably had a problem, searched for solutions, and content from blogs, videos, and reviews led you through your entire purchasing journey.

With so much information available at the tip of our fingers, consumers will be influenced by content. Through the power of content marketing, you can intentionally integrate your company and products within these purchasing journeys.

Digital marketing agency helps to create awareness and attracts potential customers to your content, your content engages them and builds credibility for your brand, it converts visitors into customers, it allows you to build a loyal following, and for a software product like ours, it helps retain customers because they learn how to do new things with our tools leading to increased usage.

Best of all, your revenue compounds because unlike advertising where your ads stop appearing the minute you stop paying, content that surfaces where and when your customers are searching, is consistent.

And it’s important to note that no matter how good your content is, if your products aren’t up to scratch, then content won’t save you at least for the long haul.

The two main parts of content marketing is:
► Create content
► Distribute or promote it

You’ll learn everything you need to know about how to do those two things well in the video.


0:00 Intro
5:40 Create your content
8:02 How to promote blog content
11:21 How to promote YouTube content

#contentmarketingforbeginners #contentmarketing #contentcreation

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20 Replies to “Content Marketing For Beginners: Complete Guide”

  1. Ashima Roy says:

    Can you upload a updated YouTube SEO video ?

    1. Ahrefs says:

      What do you think needs to be added? 🙂
      – SQ

    2. Ashima Roy says:

      @Ahrefs the latest trends in seo and optimisation and what’s works and what’s don’t.

    3. Rezaid Digital Solutions says:

      @Ashima Roy You are right! SEO factors changes with time. However, the main factors remain same. You can always stay update by SEO updates by following google policies.

  2. Arash snai says:

    hey I’m a new learner about SEO and a big fan of your videos
    thank you for these amazing videos
    but I have a request to make
    can you make a video guide about managing Instagram page?
    how to get best hashtags, how to get content ideas, etc
    I have watched lots of videos on YouTube for this topic but non of them were fulfilling
    I know you can make the best ones
    it will be really helpful

    thank you a lot for everything
    and take care

    1. Ahrefs says:

      Not really our area. Don’t foresee us doing anything on this topic in the near future. But thanks for the idea 🙂
      – SQ

  3. rajni rani says:

    Hey Ahrefs!
    I think my Site Got Panelized from Google as the New articles are not ranking and the Old one’s are down-ranking. But There is not any single issue showing the Google Search Consoles(Security & Manual Actions). So what to do now and how can I get verified that is it penalized or not?
    What to do Now?
    Waiting for your Response.

    1. Ahrefs says:

      Hard to give advice over a comment. Try contacting an SEO expert/agency 🙂
      – SQ

  4. Sarah Etefagh says:

    you guys are the best, especially you Sam 👏🏻

  5. Alejandro Vazquez says:


  6. virtual collection says:

    That’s for your valuable content.
    Sir I am going to work on affiliate blog and I have done keyword research and gather more than 100+ keywords wth the help of ahref tool.
    I have found 4 type of keywords.
    1) best xyz product.
    2) abc product VS xyz product
    3) model no OR brand + review
    4) what, how to blah blah.

    Now I am confused about from what type of keywords should I start writing blogs with.
    Thanks in advance.

    1. Ahrefs says:

      No hard answer for this. It’s your own priority.
      – SQ

  7. Amir Hamzah says:

    Thank you for doing this video. I’m as a beginner in business literally searching “Content Marketing” to start create my owm content & promoting it. Again, thank you.

  8. Syed Hussain says:

    Content marketing is really important. Good content publishing and distribution can provide you the highest ROI in the online world.

  9. Dana Elysse Diaz says:

    This is helpful! Thank you so much. 🙂

  10. Brack Nelson says:

    This Is a Great Video & Super Practical! There Are a Couple of More Things That I Feel Are Important for Content Marketing, Content Encourages Users to Make Quick Decisions, content Is Highly Cost-Effective, Builds Your Brand Authority, All These Steps Are Very Well Explained Here:

  11. Vy Trần says:

    Thank you so much!

  12. mieam Fan says:

    You really explain things very well. Thank you.

  13. SUPER Sid says:

    This is an awesome video!

  14. SUPER Sid says:

    Cool video!!!