What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs

March 2, 2021 by 23 Comments

Sem &Amp;Amp; Seo What Are Keywords And How To Choose Them? 1.1. Seo Course By Ahrefs

In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.


0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

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23 Replies to “What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs”

  1. be strong tuhin says:

    Hey you talked about creating amazon nische website step by step and rank them(live project). When we will expect this?

    1. Ahrefs says:

      No set date.
      – SQ

  2. Joshua Wash says:

    Thank you, respected teacher.!

  3. bigmix Entertainment says:

    Hello sam ! I have my blogging site with DR 31. I’m ranking on 10th position for my focused keyword. But my top 9 competitors have DR 90+ are ranking without backlinks. Shall I beat them up with quality backlinks on my side ? (Now my page is on 10 position)

    1. Ahrefs says:

      Quality, relevant backlinks will help, yes.
      – SQ

  4. FL KE says:

    Like always AMAZING 🖒🖒🖒

  5. Dataventurer says:

    Sam, these sessions are short, concise, and packed with useful info! Thank you! Coming at a perfect time as I’m coming up to speed on this topic!

  6. Imma Olerum says:

    I am getting some facts here, so greatful for this.

  7. Premjith BPK says:

    Sam great video. But I would like to know why are some keywords getting low traffic than it’s volume?

  8. Kandaman says:

    Great video as always, Sam!
    You just satisfied my search intent!!! 🙂

  9. Naeem Bhangu says:

    Thank you really helpful

  10. Rod Fleming says:

    So basically you’re saying ‘write articles for keyword density’. This is just such utter garbage and to its limited credit, Google has been trying to stop people doing this for over 10 years. What it does is encourage people who know absolutely nothing about a subject to spend 20 minutes on Wikifakia and then write a keyword-jammed load of claptrap. That is exactly what Google does not want but ‘seo experts’ keep churning out the same old.

    1. Ahrefs says:

      That’s not what we said and what we’re saying. Not sure how you even came to that conclusion. I’ll suggest watching the entire course before you make any judgment.
      – SQ

    2. Rod Fleming says:

      @Ahrefs I did, a slice of wasted time I’ll never get back thanks.

  11. Aloe Vera says:

    I had to sleep a lot today — in bursts, to stay rested and refreshed — but watching and taking notes on videos like these makes it feel like the rest of my life starts today.

    1. Ahrefs says:

      Good luck and keep going!
      – SQ

  12. Abhi Patil says:

    Good Job Ahrefs

  13. Mahmud Reshad says:

    Can you publish a video of building an affiliate from scratch and tips and tricks of this website???
    Please Please….need it badly

  14. Nori Cardoso says:

    My question is, isn’t it the organic traffic the amount of people your website or blog gets monthly? So why it was connected to Traffic Potential? Isn’t it Traffic Potential just a made up number based on past data? The organic traffic is the real number of people you’re getting, right?

    1. Ahrefs says:

      They’re the same thing. We use organic traffic aka Traffic potential to estimate how much traffic we’ll get if we rank for a particular keyword, not search volume as SEOs tend to use.
      – SQ

    2. Nori Cardoso says:

      @Ahrefs thank you <3

  15. Stephanie Robbins says:

    Thank you Sam and ahrefs. Love your tool, videos, and newsletters 🙂